Following the tremendous success of the 2023 PGA Show in January, the strong golf industry response to the mid-season PGA Buying & Education Summit at PGA Frisco, July 31 – Aug. 2, is quickly filling exhibit hall space at Omni PGA Frisco Resort. March 22nd was the official announcement of the three-day Summit’s schedule. Registration for PGA Professionals and buyers, as well housing information, will soon be made public. PGABuyingSummit.com.

The PGA Buying & Education Summit will bring together influential PGA Professionals and golf buyers to meet with a curated group of top golf brands showcasing the latest innovations and trends in apparel, accessory, gift and award, equipment, technology and golf lifestyle products. The Summit will provide opportunities to source products, learn new business strategies, and network with industry peers during exciting events on the PGA Frisco campus as well as the PGA District’s golf entertainment spaces.

The Summit will open on Monday, July 31, with One2One Buying Appointments at Omni PGA Frisco Resort and the PGA Education Conference at PGA Frisco Professional Development Center, Home of the PGA of America.

The Omni PGA Frisco Resort will host an exhibit floor open Tuesday and Wednesday, August 1-2. The PGA District, located adjacent to the Resort will host education and demonstrations on technology and golf equipment. 

Each evening will offer PGA Professionals and buyers a chance to relax and stay connected. On Monday, there will also be a fashion show and a welcome reception at Omni PGA Frisco Resort. Demo Night product testing will take place at the PGA District on Tuesday. The PGA District will host networking events and fun golf competitions on both nights. The PGA District includes The Dance Floor, a lighted 2-acre putting green; The Swing, a lighted 10-hole, par-3 short-course; The Ice House with six hitting bays; Loungeby Topgolf featuring Topgolf Swing Suite technology; a variety virtual games; as well as the 12,000-square foot PGA Coaching Center.

9 a.m. – 5 p.m. One2One Buyer Appointments (invitation only), Omni PGA Frisco Resort

11 a.m. – 5 p.m. PGA Education Conference, PGA Professional Development Center

5 p.m. – 6:30 p.m. Fashion Show & Welcome Reception, Omni PGA Frisco Resort

7 p.m. – 9 p.m. The Dance Floor Putting Contest, PGA District

7 p.m. – 10 p.m. The Swing Par 3 Tee Times (reserved ahead), PGA District

9 p.m. – 11 p.m. After Hours at Lounge by Topgolf & Icehouse, PGA District

8:30 a.m. – 6 p.m. Ballroom Exhibits, Omni PGA Frisco Resort

1 p.m. – 5 p.m. Equipment & Technology Education, PGA Coaching Center, PGA District

5 p.m. – 9 p.m. Demo Night, PGA Coaching Center, PGA District

7 p.m. – 9 p.m. The Dance Floor Putting Contest, PGA District

7 p.m. – 10 p.m. The Swing Par 3 Tee Times (reserved ahead), PGA District

9 p.m. – 11 p.m. After Hours at Lounge by Topgolf & Icehouse, PGA District

8:30 a.m. – 3 p.m. Ballroom Exhibits, Omni PGA Frisco Resort

During event days, organized tours of the new PGA Frisco campus will also be planned. Officially, the new PGA of America Home opened in August 2023. The Omni PGA Frisco Resort & PGA District will be open to the public starting in May 2023.

PGA Buying & Education Summit registration and hotel reservation information will be announced in the coming weeks. Visit PGABuyingSummit.comSubscribe to our mailing list for regular updates.